Everyone loves a stat; surely? Ok, well maybe not everyone however we now live in a data fuelled age where all kinds of business and commercial decisions are driven by data.
Some people argue that this diminishes creativity in the design process however some (I agree with them) believe that it helps and assists the creative process by ensuring that good design supports the bottom line.
What do I mean by this?
Well….. quite simply put; just because a website looks pretty doesn’t mean that it converts visitors into customers or acts as a valuable marketing asset in terms of lead-capture.
Web design decisions need to be fuelled by data simply because we have so much access to information on what drives conversions and sales, what keeps users on a page for longer, effective user journeys, the importance of site and page load speed and more.
We’d be daft not to use this valuable information when making website design decisions, right?
I’ve spent the last few hours scanning the internet for useful information that will help you to make the right decisions when designing or redesigning your site. So, here we go…
General web design, UX and development stats
- If users have 15 minutes to digest content, they would prefer to read something that is attractively designed that isn’t – Adobe
- Generally, you only have 10 seconds to impress and captivate a web user – Inspired DM
- Page speed – 47% of people expect a website page to load within 2 seconds – eConsultancy
- If you don’t correctly display contact details or phone number then 44% of website visitors will leave – Ko Marketing
- Make your content count – users generally read only 28% of the actual content on your website so make the important bits stand out – Inspired DM
Responsive web design stats
- Throughout 2015 mobile traffic grew by 74% so make sure you are focusing your attention on your mobile users and customers – Cisco
- Even back in 2014 the volume of desktop user was surpassed by those using a mobile device – Huffington Post
- When searching for information in the search engines, 40% of people will click on another listing if ours isn’t listed as ‘mobile friendly’ resulting in lost traffic and potentially business too – iAcquire
- 44% of web users state that non-responsive websites are hard to navigate and provide a poor user experience – Bop Design
- According to Google 74% of web users are more likely to return to a site if the site is designed responsively – Iron Paper
Web design stats summary
To summarise the ten above points the more common things to consider are:
- Effective visual design and quality content – capture your audience’s attention immediately
- Ensure that the site speed and page load speed of your website is fast – otherwise people will leave and not return
- Offer quality content but ensure that the layout makes it easy to digest
- Adopt responsive website design to ensure you cater for mobile users – to guarantee a good onsite experience and so that you don’t get overlooked in the search results
If you are interested in potentially reviewing your own website, then head over to our web design services page to learn more about what we do or alternatively check out some of our recent web design projects for some insights into what we have delivered for our customers.