Next up in our ‘Day in the Life’ series is Georgina, the Junior Designer here at Innovate Creative. Gina is the newest member of our team, joining us in September – fresh out of her BA (Hons) Graphic Design Communication degree at Chelsea College of Arts, and she nicely balances the office out with another girl to keep Jess in ‘Love Island’ talks as well as her super-helpful attitude and tea making skills. We are no longer dehydrating from 9-5!
What’s the first thing you do when you get into the office?
As the newbie I think it’s only fair that I make the tea and coffee, so most mornings before starting my computer I head straight down to the kitchen to make everyone a nice morning cuppa. If the others aren’t already in, I’ll have a nice hot drink ready for them on their desk… You have to start the day right! That’s when I am not tripping on the stairs with the near-empty mugs of cold coffee – I like to make an entrance!
Once I have made my entrance, I like to spend a small proportion of my morning researching and keep up to date with current design trends, my top five references are; It’s Nice That, Creative Review, Behance, Fonts in Use and Pinterest. I also like to keep an eye on ‘Reference Bank’ which is an Instagram account curated by Anna Rhodes, Art Director and lecturer at Chelsea College of Arts – if you are arty this account is definitely worth a follow… and she hasn’t paid me to say that!
Talk us through your day-to-day tasks…
Here at Innovate Creative each day is different and I work on a wide range of projects, which is probably what I love the most about my day-to-day tasks. I work on a large variety of design projects from onscreen to print; such as Brand Identities, Flyers, Websites and Social Media Adverts. Every day is a new day and I look forward to finding out what John and Jess have in store for me next!
What’s your favourite thing to do each day?
I thoroughly enjoy my creative job – “Choose a job you love, and you will never have to work a day in your life!”. It’s hard to pinpoint my favourite thing to do each day, but the most rewarding part of my job is completing a project and seeing a particular piece of my design work go live once it has been through development with Brad…AND…I can’t forget to mention the excitement of running down to get a baguette from Dave in his van (The French Baguette Connection) when he beeps his horn at lunch time!
Tell us about a project you’re currently working on. What do you like/what don’t you like about it?
I am normally working on more than one project at a time, however I particularly enjoy working on design work for our clients that are registered charities. I have recently produced a 28 page Annual Review for a charity based in Southampton – I love the idea of my design work influencing the world in a positive way.
We are also currently planning a small PR campaign where we are hoping to be the main donation centre for other local businesses in Chandlers Ford, donating clothes and other essentials to Trinity Winchester this Christmas. (A homeless shelter Innovate Creative have previously supported.)
What kind of challenges do you face day-to-day?
Every day presents its small and unique challenges but my biggest challenge as a Junior Designer is producing something that Stuart (Creative Designer) and Jess (Studio Manager) and ‘The Client’ all love. That’s the thing with design – it’s subjective. The client/designer battle is something every designer has to face on a daily basis, there is nothing more frustrating than a client suggesting an idea that lacks artistic flair and creativity…BUT…this is what keeps me on my toes and makes my job interesting – it’s all about compromise!
What program could you not live without?
(Can I say ITV2’s Love Island!!!) I’d struggle without the Adobe Creative Suite in general, but if I was stranded on a desert island and had to choose between them it would have to be Adobe InDesign.
What’s the best thing about working at Innovate Creative?
The best thing about working at Innovate Creative has got to be how friendly the team is, the team spirit and camaraderie made me feel extremely welcome when I started in September and continues to make every day at the office extremely enjoyable. As a fantastic bunch of people, they are made even stronger by their tight and long-standing friendship, this brings them even closer together and as a result we work extremely well as a team.
From what I have seen over the last few months, everyone goes above and beyond their designated role within the company, and this is what enables us to produce such great quality work!