Welcome to the first in the series of ‘Day in a life’ and first up is Jess who makes sure our design and web projects run smoothly with no mad rushes at the end of a project completion!
Jess joined Innovate Creative in September 2016, nipped off for a quick maternity leave break and came back with her notebooks and ‘to do’ lists in October 2017. Originally from a marketing background, Jess jumped ship and came agency side to see how it all works being the other side of the fence.
Having recently switched from Account Manager to Studio Manager, Jess acts as the ‘go-to’ person for our design and development team as well as the client, becoming the day to day point of contact for most customers.
From week to week, new projects and ongoing tasks will be allocated to the studio team and deadlines and milestones assigned to customers so they know when to expect things, what they will need to provide for us to reach this milestone and books weekly catch up calls to update on progress.
How long have you been in your role?
Well, I’ve been here for almost two years now (with a bit of a ‘break’ in-between!), I was originally brought in to do Account Management, but my love of spreadsheets and to do lists soon meant I naturally progressed into more of an organiser/arranger role
What’s the first thing you do when you get into the office?
Make a cup of tea. The day simply can’t start without a cuppa! After that I’ll go through my to-do list and prioritise what needs sorting first before checking my inbox…I never jump on there first thing or I find myself getting distracted and the day doesn’t follow the plan I need it to!
Talk us through your day-to-day tasks…
I know it’s such a cliché, but every day here really is different. As point of contact for customers, I’m on the end of the line should I be needed. But day-to-day when a project is in full swing and has been assigned, then we all know what deadlines we are working too so I don’t have much involvement then aside from the odd “How’s client X project going?” or “Are we on track for catch up meet with Client Z on Wednesday?”. Once projects are nearing completion, I’m the proof reading and link checking eyes before the client sees it.
The role isn’t pigeonholed though and I’m often dipping my toes back into marketing with the briefing of various promotional pieces and direct marketing for our own bits, I write the creative briefs and send over to our designer, who then sets to work on those.
I also plan and execute the social media campaigns for a number of customers, as well as manage their email campaigns. I organise all of the events for Innovate – and I am definitely chief tea maker. Not bad for three days a week huh?!
What’s your favourite thing to do each day?
To keep everybody on track and to service our customer base with my friendly, approachable nature. Signing off and getting a print or web project completed/live is definitely my favourite part of any day!
Tell us about a project you’re currently working on. What do you like/what don’t you like about it?
I wish I was working on only one!
Right now, I’m currently working on a couple of briefs for a direct mail campaign, organising our next event, rounding up our previous and trying to get a couple of websites over the line. I’ve been out on a photoshoot with a client this morning and then we are off for a spot of volunteering for half the day tomorrow. Crazy busy!
What kind of challenges do you face day-to-day?
The biggest challenge is that there’s not enough hours in each day – the days whizz by so quickly here. It can also be quite ‘tricky’ when we’re as far as we can get on a site and we’re literally just waiting for clients to send over outstanding bits and bobs. Sometimes it can literally be a couple of sentences that are needed to push the ‘live’ button but it can take weeks to get it.
Just because giving companies spanking new websites is our priority, sometimes I can forget that it’s not their only job of the day and so we get pushed to the back a bit; though it’s only frustrating as we love launching new sites to happy customers!
My other biggest challenge would definitely have to be resisting all the cakes and cookies that Brad brings into the office daily.
What program could you not live without?
Asana and Harvest for project management and Capsule and Mailchimp for Marketing.
Using Asana and Google Drive has helped massively – it helps us to be a lot more organised and know what is happening day-to-day, we’re often juggling a number of jobs in one go so having a ‘go-to’ place to track progress helps us all. It also cuts down the need for us all to be asking where we are up to with a project as we can log in and see.
The same with Capsule (our CRM system) if someone calls in for a member of the team who isn’t here – we can check the notes and history of the last communication and aim to help as best we can in their absence.
What’s the best thing about working at Innovate Creative?
The ethos, the fun but hard-working feel. I’m a big believer that companies get back what they put into staff – some weeks I may not take a lunch break, another day I might need to take two hours. It’s all swings and roundabouts.
Want to get to know us a bit better? Come along and meet us at an event!