Tis the season to be jolly and what better way to welcome the festive month in than to look over my personal favourite Christmas adverts of all time. All quite timely seeing as some slobbery boxer has suddenly got more airtime than Take That in their hey-day.
We’ve got the pumpkin carving out the way, the homemade Guy Fawkes have been burnt on many a village bonfire, the tubs of Quality Street, Heroes and Celebrations have been piled high on pallets since the last day of summer fell and Primark have yet again sold out of their carrot nosed snowman Christmas woollies.
It’s time to sit back with a mulled wine and mince pie, and recap the best Christmas adverts of all time. The ones we anticipate each year, the mini-movies with the cult following.
- Well, it just wouldn’t be Christmas without the promise of that big red truck whistling its way along the high street, would it? Just when are these holidays coming I hear my colleagues cry, and it’s not just our team that feel it; a study by thinkmoney.co.uk report that 20% of Britons think the appearance of this advert marks the start of Christmas. The official advert has now been released and my Facebook feed is filling up with people attending the ‘truck stops’ as it travels around the country handing out its brown fizzy treats to attendees. It is of course the iconic Coca-Cola advert. It’s 21st year of broadcast hasn’t come without controversy either, according to Twitter reports, the charitable Saint Nic doesn’t wink and heaven forbid, he doesn’t even hand the boy his bottle of coke at the end. Maybe he’s been watching Horizon’s Sugar vs Fat docu?
- Second up is everyone’s favourite retailer, they didn’t make much of an impact until recent years when in 2013 the bear and the hare exploded onto our screens; even Lily Allen popped her trainers and skirt combo back on and returned to the limelight to sing the jingle that year, then came Monty the lonely penguin who was finally reunited with his lady penguin on Christmas day, 2015 tugged on the heartstrings with the advert in conjunction with Age UK, when the young girl all excited for Christmas in her warm house spots the lonely old man on the moon – and they couldn’t possibly top it in 2016 could they? Well, yes. John Lewis have gone and done it again. Not content with just bringing in cute woodland animals, they’ve got them jumping, leaping to their floppy ears content on a trampoline whilst Buster* looks on through the French doors longingly wanting to join his furry buddies. Fast forward to Christmas day morning and out he runs ahead of his human-sister to bounce where his furry friends had been the night before.
- If stats are anything to go by, English actress Janet McTeer seems to have helped Marks and Spencer win the battle of the Christmas adverts so far this festive season. Their seasonal story begins when Mrs Claus opens a letter from a young boy asking for a pair of red trainers for his sister who he has spent the last year squabbling with and unintentionally ruined her current footwear choice – touching Mrs Claus heart with his handwritten note, Mrs C navigates herself in her red-helicopter (after all, Rudolph was busy with his other 8 mates) all the way from the North Pole to London to drop off the much-awaited gift, not before stopping for a couple of mince pies (after all, they’re not just any mince pies, they’re M&S mince pies…..) and makes it home in time for the return of Santa Claus himself, while Jake and his sisters troubles of the past year are all forgotten. Heartwarming.
With advert spend (production and consequent TV advert slots) reported to cost in excess of £7M. Is it worth the fee? Yes! These ads are a retailer’s dream; the product and accompanying merchandise sales go through the roof whilst the in-store set ups, photo booths, snapchat filters and virtual reality journeys have fans sharing the company’s brand further than even their budgets could stretch. Trampoline with red sparkly trainers anyone?
*Sorry to burst all the #BusterTheBoxer fan’s bubbles, but his ‘non-stage’ name is actually Biff.