Having worked in the design sector for nearly two decades, I’ve witnessed many changes, lots of ‘must do’s’ and just as many ‘definitely don’ts’!
Web design is constantly changing and in my blog ‘Website design trends in 2017’ I discussed these in some detail. Following on from that blog I have listed five websites which I feel are “on trend” for the now. Take a look at how Wellington Zoo, Stanford d. School, Adidas, Orsolina 28 and Metalloinvest are getting it so right.
Strong use of colour
Not-for-profit Wellington Zoo, New Zealand’s first zoo has been caring for animals since 1906. Their use of vibrant, bold colours through each page of the site screams fun and is the perfect colour palette for their audience. The big, bright colour blocks help to entice online visitors to learn more about the zoo’s background and to explore what they have to offer, resulting in longer time spent on site with a greater chance of converting prospect to customer.
You can visit their site here.
Great use of typography
Design University, Stanford d. School, demonstrate great use of bold typography. The design school use varying fonts, sizes and illustrations to highlight specific text within the page. Typography is so important for a website as it helps create a powerful impact and set a tone to which the company want to portray.
Visit their site here and check out the animated Spirograph design which follows your cursor’s every move.
Good use of animation
According to Forbes, Adidas is the third most valuable sports brand in the world. Often leading the way in sportswear apparel, their site also represents a great use of getting animation just right. Having animation on site, whether that simply be a small ‘loading’ icon or a full size, full screen animation.
Visit their site here
Fantastic use of photography
Photography is crucial for any website but some companies really go that extra mile with it. Showcasing a great use of photography is international dance centre Orsolina 28, having genuine photography as opposed to buying stock images, gives the reader the feel of authenticity.
Click here to see how they perfectly convey the company’s philosophy and passion through the use of bold striking images.
Positive use of videos
Metalloinvest is a leading producer and supplier of iron ore and metallised products and a regional producer of high-quality steel. To convey what they do, instead of masses of text they have used video to describe each category and fields they work within.
Video on a site offers a dynamic change to static imagery – the use of not only movement but also sound helps to appeal to our senses and often holds attention for longer than flat imagery.
A good example of this is Metalloinvest – you can see more by clicking here.
Enjoyed this blog? You may also like ‘6 examples of web design that we like’ here and ‘Website trends of 2017’ here.