Chris Lubbe, Nelson Mandela’s friend and former bodyguard, is a public speaker with two clear markets in which he operates: corporate and education. Among other things, he gives talks to schools and businesses about life skills, teamwork and motivation. His previous brand and website simply didn’t do him justice and needed a complete overhaul. It was reasonably good for targeting educational institutions, but lacked the clout and professional image needed to attract corporate clients. As a result, Chris asked us to develop a new logo and website.